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Alaska Airlines

Story Telling - Design

The Project

Work with Alaska Airlines to create a graphic story for their 2017-18 holiday campaign.

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Alaska Airlines approached me wanting to create an impactful moment for their 17-18 holiday campaign. Together we created the holiday sweater concept. In the month of December anyone wearing an ugly holiday sweater would get both our “better sweater” as well as priority boarding. The graphic was created to speak into all of the major places that Alaska services - Portland, Seattle, San Francisco, and San Diego. I created a snapshot of Alaska’s hub locations in one illustrative graphic, easily executed by knit.